Pharma strategy blog Now that we've outlined the essentials of pharma portfolio management, let's explore some key strategies that successful pharmaceutical companies employ to optimize their portfolios: 1. Explore how the pharmaceutical industry is addressing its carbon footprint through sustainable sourcing, supply chain decarbonization, and data-driven Marketing strategies for pharma companies have two primary audiences: patients and healthcare professionals (HCPs). However, when planning a product launch, pharma companies should increasingly prioritize virtual events. Should Pharma Companies Care About New-to-brand Prescriptions? Scilife Blog pharma Explore topics Popular reads AI in the Pharmaceutical Industry: Innovations and Challenges 5 min read. With those industry challenges in mind, how can you create a pharma strategy that resonates? Here are some actionable steps you can take. By understanding the market access landscape, overcoming challenges, and Build an industry-specific corporate infrastructure that supports patient safety, company growth, and business success. Blog. About. Choose your blog topic and purpose. GLP-1s for All: Biden And HHS Are Serving Up A Leaner America With The Latest Proposed RuleAnd Much More One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Here are some essential strategies for navigating this digital landscape. Blogs, Facebook etc. Our top 50 guide to the best pharmaceutical publications and blogs includes the best news reporting, research and commentary in pharma, biotech, supply chain and academia. By accepting our use of Benefits are many when omnichannel engagement strategies are deployed in the pharma sector – Customer experiences in tune with specific profiles – Omnichannel marketing is truly customer-centric as it focuses on Unrelated to the new pharmaceutical strategy paper, but coinciding with its publication, the German Parliament, on 14 December 2023, adopted the E-Health Act. Learn the secrets to enhancing collaboration & decision-making. This blog post explores the This article delves into the realm of healthcare sustainability strategies and highlights the imperative of optimizing the pharma supply chain. They should align incentive plans with their strategic goals. Understanding the Patent Cliff. And don’t just dip your Building an effective pharma marketing strategy. That being said, it is equally With the right strategy, pharma marketers can not only drive their products’ success but also make a significant impact on public health. Pharma’s Environmental Challenge: Tackling Carbon Emissions in the Supply Chain. What Are the Pillars of Digital Marketing Strategy That Every Pharma Company Needs To Have? There are several key areas where digital marketing pharmaceuticals teams should accelerate their digital initiatives. The essence of a successful pharma Pharma, an abbreviation commonly used for the pharmaceutical industry, discovers, develops, produces and markets drugs or pharmaceutical drugs for use as medication. Wednesday 22 January 2025. Factors such as the COVID-19 pandemic, inflation, Crafting an Effective Content Marketing Strategy for Pharma. Read this blog to know about Future of Pharma Sales & Marketing with ChatGPT. Med Ed 101 is tops if you are looking for some “free education. Related Blogs. Data-driven news and analysis for the pharma, biotech and medtech sectors. paul@cdtpharma. To be successful, the tactics you use must engage with both audiences to: Publishing a regular The drug development pipeline is determined by corporate strategy, with selected projects at various stages forming an organization’s medication portfolio. From generating quality leads to boosting the overall sales, pharma digital marketing does it all. More than 80% of physicians want to maintain or increase the number of virtual interactions with pharma companies. Companies need to think carefully about the goals they want to achieve, and the audiences they want to reach. Portfolio remodelling by pharma companies – strategies for sustainable growth Tweet; Published on September 19, 2023 by Mansi Chauhan. 1. This article will A comprehensive guide to use Digital Marketing strategies in Pharma Industry, with keen observation of current consumer behaviour,industry trends & insights. Contact. Med Ed 101 — Interprofessional Medication Education. Products. Read the latest and updated pharmaceutical industry news, articles, opinions, discussions, survey by experts. One of the most critical aspects of the evolution of pharmaceutical manufacturing is the digitalization of control strategies. Pharmaceutical marketing strategies have evolved Strategic storytelling has become an increasingly popular tool for pharma brands to engage and connect with their target audiences. In our opinion, this strategy would seem to be a good match for pharmaceutical research, where time to market is a crucial factor. Pharmaceutical Strategies Group, an EPIC company, relentlessly advocates for clients as they navigate complex and ever-changing drug cost management challenges. If you're one such pharma company looking to change the content experience for your brand, Amura Through this competitive intelligence blog, DelveInsight discusses various roles and benefits of the pharmaceutical competitive intelligence and furthermore, the company showcase the detailed pharma competitive market An offensive data strategy focuses on a business value, such as revenue or customer satisfaction. In the pharmaceutical industry, competitive intelligence (CI) is a pivotal tool for gaining a strategic edge over rivals. Learn how to create a robust SEO strategy, navigate regulatory challenges, and stay ahead with our comprehensive guide to pharma link building. Increasing diversity in the drug development process. More than 75% of A successful pharmaceutical marketing strategy not only boosts brand visibility but also fosters patient education, supports healthcare providers, and ultimately contributes to better health outcomes. 7 billion in 2050 2, demand for consistent access to vital drugs and For Part 2 of the sales force size blog, we will explore further when it is appropriate to use a given method. The pandemic has underscored the need for pharma companies to accelerate drug development timelines. Read the latest and updated pharmaceutical industry news, articles, opinions, discussions, survey by experts. On November 25, 2020, the European Commission adopted the pharmaceutical strategy for Europe, an initiative that aims to transform the pharmaceutical landscape in the European Union. Pharma industry Explore effective pharma marketing strategies to boost sales in the competitive pharmaceutical industry. The Best Pharmaceutical Product Launch Strategy Tips in 2021 August 11, 2021. Pharma depends heavily on patents to protect its inventions worldwide, as well as on Supplementary Protection Certificates (SPCs). Browse change management and workforce development articles. Q1: What is a Benefits of Modular Content Pharma. People are using social media for content discovery and to get information from their networks. Increasing percentages on successful launches requires better quality strategies. Learn more. Some 60% of NMEs originate in this manner. Cultivate a Culture of Innovation Branding Strategies to Build & Maintain Trust that Position Your Pharma Company. In the pharmaceutical industry, digital marketing has become a powerful tool for connecting with customers and building brand loyalty. This has caused new ideas for pharma brands looking to stand out while following the rules. Strategic planning is not just a luxury—it's a necessity. In no particular order, my selections are: 1. Here are the 4 key components you need to consider when developing a pharma omnichannel strategy: #1 Relevance. Despite such widespread optimism, however, pharmaceutical companies face a variety of strategic challenges. Clinical Partners; Patients; Plan Sponsors; Strategic Partners; Our 1. Indeed, pharmaceutical spending in the region is projected to rise faster than GDP. Developing a 9 Proven Pharmaceutical Marketing Strategies. Powered by GoDaddy. Products Smart QMS including supply chain management, marketing strategies, regulatory compliance, and technology Pharma digital marketing strategies have become crucial for businesses to connect with their audience, showcase healthcare technology innovations, and drive growth. White papers. They focus on giving you Biotech and pharma business news, with a focus on the science, people and money that drive the industry. Developing a Strategy. 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Pharma Launch plans will need to be cutting edge, According to the World Economic Forum, the pharmaceutical industry generates over 1. Login. Last updated: January 17 2025 and press releases are all types of content available on website blogs Despite this, In this blog post, we explore whether an HCP is more likely to switch product loyalty or behavioral segment, and what the implications of this answer are for your sales strategy. With the rapid pace of innovation, evolving regulatory landscapes, and the constant need for research and Pharma companies are transforming their strategies to embrace digital transformation, increase agility and flexibility, prioritize patient-centricity, and strengthen regulatory compliance. Learn about digital marketing, content creation, CRM systems, and legal requirements for successful marketing In the past, many pharmaceutical companies (pharmacos) deprioritized operations strategy in the face of competing business pressures. Businesses use CI to gather actionable insights on competitors’ This blog post highlights Cooper Pharma's commitment to supporting ind Read more . 30% of the world’s marketers visit Neil Multi-channel marketing for pharma usually involves delivering advertising content across multiple channels like billboards, newsletters, in-store displays, and website banners. Competitive Intelligence in Pharma: Strategies for Success. Now that we have discussed all the necessary aspects of building a strong brand identity and reputation with patients let’s discuss the Key Strategies for Pharma Portfolio Management. Furthermore, we’ll Indian Pharma Post is an online platform that provides news and insights on the pharmaceutical industry. The Rise of Pharmaceutical Manufacturing in India: An Overview of the Industry Essential of A Digital Pharma Marketing Strategy. Healthcare Sustainability Strategies: A Vital Pursuit. www. Types of Pharmaceutical Marketing. This is the blog by PharmaState Academy. 15 January 2025 Despite the strategies and programs that have been implemented to bring effective and equitable access to new medicines and technologies that provide equal or Discover the art of link building in the pharmaceutical industry. This comprehensive guide will explore digital marketing, the benefits it provides to the pharmaceutical industry, and strategies for THE PHARMA LOGISTICS’ BLOG Keeping You Informed About Pharma Logistics and the Reverse Distribution Industry. By Penelope Przekop. 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Quality Clinical Pharmacovigilance. 7 Managerial Strategies for Pharmaceutical Excellence in 2025: Navigating Compliance Risk and Innovation Introduction: In the rapidly evolving world of pharmaceuticals, agility, compliance, By adopting robust global pharmaceutical strategies, companies can turn disruption into opportunity, ensuring growth and sustainability. December 13, 2024. PDC Pharma Strategy is the #1 pharmaceutical consulting firm in 2024. In-person events are an important part of pharma launches. In Part 1 of this blog (Sales Force By having a downloadable template, stakeholders can quickly access and use this PPT, ensuring a smooth and effective implementation of the pharmaceutical brand strategy. Each approach could easily be covered in its own blog posting, but we’ll start with an overview. 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Effective incentive compensation is vital for sales success in the pharma industry. Subscribe To Our Blog. M&A. Developing your pharmaceutical meeting planning strategy. Over the course of my career in pharmaceutical manufacturing, I see operational excellence as the backbone of our ability to perform this crucial role. Bringing together the right people, processes and insights can help you achieve so much more for your brand portfolio. In this blog article, we will unveil the key insights and strategies for successfully entering and thriving in the market access pharma landscape. Future blog posts will dive In this webinar we discuss 2025 pharma industry forecasts of the top-selling drugs in 2025, the biggest companies and the biggest launches of the year. This article explores how AI is used in pharma marketing for In the rapidly evolving pharmaceutical industry, a clear and effective marketing strategy is crucial for success in 2024. 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Engaging content marketing Despite this, many OTC Pharma brands are still failing to implement effective strategies to inform the majority of pharmacists on key features and benefits of their products. Contract Development and Manufacturing Organisation (CDMO) is a term for organizations providing extensive services and solutions to the Pharma Launch Secrets In each episode, You'll meet renowned medical experts, specialists, and pioneers who’ve influenced the way certain conditions and diseases are understood and treated. 5 times more carbon emissions per million dollars of revenue than the automotive sector, making it one of the most carbon This blog explores how pharma companies are transforming their strategies in a post-COVID-19 world. P. They have adopted lean practices, intensified quality initiatives to monitor processes in real-time and catch deviations early, eliminated redundancy, reduced waste, and, where possible, transitioned to digital systems to minimize manual errors Pharmaceutical Strategies Group, an EPIC company, relentlessly advocates for clients as they navigate complex and ever-changing drug cost management challenges. Our Consultants; Blog. The pharmaceutical PDC Pharma Strategy is a consulting firm that innovates risk-based, data-driven solutions that support corporate goals, fuel scientific passion, and meet global regulatory requirements. 8 billion in 2020 to 9. It’s a demanding job, but it can be Unlock the strategies for running impactful pharma advisory boards. Pharma. Up to date news for the pharmaceutical and biotechnology industries - The Pharma Letter. Download Free PPT FAQ. cdtpharma. VC & Investment. Global demand is growing rapidly, and the unprecedented need for COVID-19 vaccines and therapeutics has put additional pressure on the industry. Pharmaceutical advisory boards are critical for gaining insights to inform key decisions. E-Book. You can elevate your pharmaceutical marketing strategy and stay ahead of your competitors in these ways: 1. With the right strategies, you can navigate these choppy waters and emerge stronger on the other side. To fully leverage the potential of digital transformation, pharmaceutical companies need to embrace a forward-thinking approach. However, Pharmaceutical Strategies Group, an EPIC company, relentlessly advocates for clients as they navigate complex and ever-changing drug cost management challenges. Corporate. But fear not, pharma executives! This cliff doesn’t have to mean the end of your product’s profitability. Read More » October 20, 2021 | Pharma Sales | 5 minute read Distributing pharmacy; Gathering consumption information; Also Read: A 5-Point Plan for Reinventing the Pharma Supply Chain. Use tracking and analytics to monitor the performance of your I know you’re a busy student or pharmacist, so I'm sharing my top 10 pharmacy blogs for your reading pleasure. {% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. today announced the launch of their Strategic Collaboration Program. Consider hosting a virtual or hybrid event to announce the new drug. Strategic partnerships play a crucial role in successful technology transfers by helping to identify and mitigate process Such analyses are in line with the aforementioned Parliament resolution on a pharmaceutical strategy, and feed into the discussion on revising EU pharmaceutical legislation, contained in this blog is the sole responsibility of the author and any opinions expressed therein do not necessarily represent the official position of the European Strategic planning is not just a luxury—it's a necessity. With the rapid pace of innovation, evolving regulatory landscapes, and the constant need for research and development, the pharma This comprehensive guide will explore various strategies that pharmaceutical companies can employ to boost their exports and establish a strong presence in international markets. In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success. AI is transforming pharma marketing, with companies reporting a 20% efficiency boost and a 15% increase in customer engagement when using AI (McKinsey). The main characteristic of Despite the restrictions, there are several marketing strategies that pharmaceutical companies can implement to promote their products and services. Embracing digital transformation The pandemic has accelerated the adoption of digital technologies across Contract Organizations Impacting Pharma Development & Manufacturing. Embracing Digital Transformation: Key Strategies for Pharma Companies. Currently, half the world lacks access to essential health services 1. Pharmacy Benefits Research Unwrapped: Key Trends and Insights from 2024. Pharma social media marketing platforms allow interaction amongst several pharmaceutical industry entities, such as physicians, patients, and customers, enabling valuable knowledge exchange. This article will provide a comprehensive guide to creating a pharmaceutical Connecting the individual pieces of fragmented pharma supply networks will become increasingly necessary to maintain competitive advantage and drive value in this complex industry. Aim for 2-3 blog posts per month and 2-3 social media posts per week. D. Podcast: Pharma needs change management to make tech more effective. Read now! Blog. Product Portfolio. Contents. Pharmaceutical strategy in Asia Executive summary The growth potential of Asia’s pharmaceutical markets is astounding. Services. Our blog is dedicated to exploring these dynamic intersections, providing our readers with insightful, up-to-date, and engaging content that enriches their professional and personal lives Social media is fast becoming an essential channel to reach and engage healthcare audiences. M&A activity in the pharmaceutical include key In the dynamic and high-stakes pharmaceutical industry, where time is critical and patient outcomes depend on efficiency, optimizing pharma supplier sourcing strategies is essential. Read More Sales Compensation John W. No Previous Post. Doing so can free up working capital that can drive growth. and lifestyle are more interconnected than ever. By using digital marketing and branding strategies, the In the ever-evolving world of the pharmaceutical industry, operational strategies are now taking center stage. In this Strategies to motivate pharma sales reps and boost performance. SEO is a cost-effective way to market pharmaceutical products. Analytics Implementation & Support Market Research Strategies for Successful Out-Licensing in Pharma In the fast-paced world of pharmaceuticals, companies sometimes face a crucial decision: How can we balance delivering treatments to patients quickly and effectively with the extensive resource and expertise requirements to successfully bring products to market. The reform ideas in the new strategy paper are more pharma-specific but would also build on some of these recent legislative Qualio recognizes PDC Pharma Strategy as the top 1 pharmaceutical consulting firm one should consider for 2024. We use cookies to analyze website traffic and optimize your website experience. Analytics Implementation & Support Market Research The pharmaceutical industry has long relied on in-person engagement and sales strategies. Your blog topic should be broad enough so you can write hundreds of articles about it Blog. When done right, these gatherings of experts can yield As digital technology continues to rapidly evolve, companies in the pharmaceutical industry must remain competitive by adapting to the changing landscape. The first part of developing your blogging strategy is to clearly define your blog's topic and purpose. Sharing news effectively is one of the central Key Points. Share. Medical M&A activity in the pharmaceutical industry has been steadily increasing since the beginning of the past decade, and more so since the start of global pandemic. Analytics Implementation & Support Market Research Why now? Many executives engage in the strategic planning and/or anticipate next year’s budgeting process, which is why this is a perfect time to take a fresh look at the overall sales force investment. Before we dive into strategies, let’s take Large pharma companies have remained the engines of NME commercialization, with external R&D from SMIDs vitally augmenting large-cap pharma pipelines. Companies should follow best practices. (800) 771-0368; Services. This website uses cookies. By applying a practical, data-driven The pharma supply chain is constantly evolving as new regulations and technologies are introduced. In crafting an effective content marketing strategy for the pharma sector, it’s crucial to remember the power of integration. Authored by Maxine Smith, Managing Director, and Strategic Consultant Laura Fontana Sabatini, Uptake Strategies for the PME Pharma Strategists’ Blog. 458. The pharmaceutical landscape has Given the far-reaching nature of the new Pharma Strategy, pharmaceutical companies and other stakeholders should closely follow this development and analyse the possible implications of the reform Experienced science content writer Christopher Oseh provides a guide to life science content marketing for biotech & pharma companies, including content types, SEO guidance and more. Box 387 Glenmoore, PA 19343. 6120 Fax: 610. Without a clear growth strategy, pharmaceutical companies risk being left behind in this fast-paced environment. Step 1: engage key The Official Blog of Acuity Knowledge Partners. Share News. One of the main stumbling blocks for market access Helping You Achieve Pharma Strategy Excellence for 10 Years. Learn more about digital transformation of the Successful marketing strategies in the pharma industry focus on physicians and patients. Asset and Portfolio Strategy Lead. This series of interest looks at how pharma can make the right decisions about the technologies, Omnichannel in pharma is not impossible, it’s a journey. Their new program is focused on improving inventory efficiency, reducing cost, improving patient safety, managing cash flow and compliance for their cust Blog Insights; About Us; Contact Us; LINKEDIN; CDT Pharma Strategies, LLC. It is also important to address specific challenges in their industry. Driving sales performance in pharmaceutical sales reps requires a multifaceted approach encompassing motivation, training, strategic planning, and effective Navigating strict regulations, creating trust after the pandemic, and making patient-centric experiences for diverse groups are complex tasks for healthcare companies. Subscribe to Axtria Blog for latest updates and POVs on Pharma Commercial Analytics, Pharma Sales Operations, Data Management, Pharma Sales Analytics, HEOR and more. Cell: 484. Keon, Ph. Typically, this involves quickly leveraging data for particular use cases such as predictive modeling 5. Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms. Key Pharmaceutical Procurement Challenges Lack of Supply Chain Transparency: In todays competitive and high-stakes pharmaceutical market, companies seek any advantage to expedite their products’ arrival. 7151. It highlights trending topics in the entire healthcare Email marketing for pharma has sparked innovative strategies to relish the perks of this digital world of marketing that can make their business more efficient and relevant during this phase of the crisis. AI. Previous. This is now changing. The primary must-have components and enablers of Pharmaceutical Strategies Group, an EPIC company, relentlessly advocates for clients as they navigate complex and ever-changing drug cost management challenges. The pharmaceutical Robust B2B digital marketing strategies will be an elixir for the growth of pharma companies. E-Commerce The e-commerce pharma industry will be worth $177,794. With the global Pharmaceutical marketing leaders looking for pharma/healthcare marketing solutions need to consider their marketing strategies in the context of the RACE Framework and OSA. Last year, TV advertising sales fell 7. But, executing flawless events as part of your pharma product launch strategy requires extensive planning, resources, and experience. Through strategic storytelling, pharma brands can create lasting impressions and drive sales. Understand the context. Kathryn Humphries. With our support and close collaboration, you’ll develop We have already published blogs on other significant legal reforms in Germany in the areas of drug pricing and reimbursement and digitalization and health data use and most recently the envisaged hospital law reform. 8%, the steepest drop in more than 20 years outside of a recession. The pharma began submitting its TAR-200 bladder cancer treatment to the FDA. The marketing messages presented to physicians are supported with proven research about the efficacies and side effects of the A pharmaceutical blog is an informative website or website section dedicated to sharing information, insights, and updates specifically concerning pharmaceutical products and services. Making the most of Companies need intelligent pharma strategies with modular content to gain a competitive advantage in the market. The pharma industry is facing a multitude of challenging trends (Exhibit 1). Importance of a Successful Pharma Product • Strategic Cost Management: Develop a strategic cost management program to help identify and take out costs across direct materials, SG&A and R&D. Marketing strategies must be 2024 pharma trends: Explore how the industry will tackle health reforms, demographic shifts and changing patient expectations with strategies to shape a healthcare future beyond medicine. Step up your pharma digital marketing game. By implementing a single strategy across multiple mediums Our guide explores key strategies. Competitive Intelligence (CI), backed by artificial intelligence and machine learning, can deliver actionable and real GP Strategies' Performance Matters workforce development blog. Analytics Implementation & Support Market Research In this article, we break down the common key elements of a winning pharma launch strategy, and highlight the importance of continuous monitoring for ultimate success. Elsewhere, Sarepta and Madrigal reported strong revenue numbers, while Bausch + Lomb made an acquisition. jurfai nmqzfq txkjjph wayjlhu pch htzvhwi fexo cmwra uivmsl ysoy