Bcg matrix slideshare The BCG matrix categorizes products into four groups based on their The BCG matrix evaluates products based on their market share and market growth. to only $82 million . SWOT Analysis Strength 1. The BCG Matrix has been developed in 1970s by Boston Consultancy Group with the aim to help organizations to differentiate between profitable and non-profitable ventures. D. Two-wheelers have only 1% 60. Text BCG MATRIX BCG Matrix a. 5% increase from the P356. BCG Matrix – Introduction BCG Matrix Elements of BCG Advantages Nestle Case Nestle Portfolio Application of BCG on Nestle Conclusion • BCG Matrix is also 2. The document discusses the Boston Consulting Group (BCG) Matrix, a portfolio planning model created by BCG in 1970. Boston Consulting Group or BCG (Matrix) is a strategic business management tool that helps companies analyze their Compatible with PowerPoint and Google Slides, this template is perfect for business analysts, marketers, and managers aiming to present impactful strategies in corporate meetings, The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate: Question Marks, Stars, Cash Cows, Bcg Matrix found in: BCG Strategy For Diverse Products Of Food And Beverages Industry Sector, Bcg diagram star question mark cow dog flat powerpoint design, Bcg Matrix Analysis To Review And Improve Product Portfolio, 4 box bcg. Conclusions: There are the conclusions for Unilever Pvt. BCG MATRIX analysis of ITC LTD The stars of ITC : Paper board and packaging, Agri business and hotels. It categorizes products as dogs, Bcg matrix - Download as a PDF or view online for free Conclusion Though BCG matrix has its limitation it is one of the most famous & simple portfolio planning matrix, used by large companies having multi- products. 03 7897 8800. In the This document discusses the BCG matrix, a tool used to evaluate business units based on market share and market growth rate. CASE OF MARUTI • MARUTI UDYOG LIMITED was established in 1981 • Largest automobile company in India located at Gurgaon, Manesar. SBU’S relative market share. Thin profit margins 2. BCG matrix classifies businesses as low and high, but generally businesses can be medium also. The Tata Group is a multinational conglomerate company headquartered in Mumbai, India. Business Segment Revenues Profits Relative Market Share Position Industry Growth Rate (%) ($) (%) ($) (%) Company This document summarizes the Boston Consulting Group's product portfolio matrix model, which helps firms decide how much to invest in product lines based on their market 2. BCG Matrix on Nestle Name Matrix Number Lee Yean Yeon GM 05291 Loh Chee Kheong GM 05299 Chin Fui Yien GM 05287 6. SPACE MATRIX INTERNAL ASSESSMENT Financial Position Cebu Pacific recognizes a 6. The document discusses the BCG growth-share matrix, which was developed in the 1970s. 3% of revenue. Question The document summarizes the BCG Growth/Share Matrix, a portfolio analysis tool developed in the 1960s by the Boston Consulting Group. It analyzes Tata Steel, Tata Motors, Tata Consulting Group, Tata Power, Tata 9. The Boston Consulting Group (BCG) growth-share matrix is a planning tool that uses graphical representations of a company’s products and services in an effort to help the 2. INTRODUCTION • Lever Brothers, the old name of Unilever changed into Unilever after the merger of Lever Brothers & Margarine Unie in 1930 • Unilever is a multi The document lists many of Sony's popular products over time and analyzes some current products using the BCG growth-share matrix, identifying Playstations, LED TVs, 4. It is 4. The BCG matrix is a portfolio planning model that analyzes business units or product lines based on Bcg Matrix - Download as a PDF or view online for free 2. BCG MATRIX OF SAMSUNG SAMSUNG is three star which describes the vision of company to become powerful and everlasting like star in sky. Dogs Dogs are the least favorable in the BCG Matrix and are business units with low market share in a mature and slow-growing industry. 6. • It comes under Question Mark Category. The BCG matrix categorizes Tata Group's businesses into four categories: Stars (high growth, high market share businesses like Tata Steel and Automotive), Question Marks (high growth but low market share like The document provides an overview of the BCG matrix, a portfolio analysis tool developed by the Boston Consulting Group in the 1970s. ‘Question Marks’ indicates the products in high growth markets, and with low market share. Founded in 1940 as a barbecue restaurant, MAIN STEPS OF BCG MATRIX Identifying and dividing a company into SBU. Global supply chain 3. It shows that tractors have the highest market share at 29% and a market growth rate of 18%. The Boston Consulting Group (BCG) Matrix is a simple tool to assess a company’s position in terms of its product range. All categories and products together are said to be Business portfolio. SBU A and B have low 2. The framework assumes that each business unit is independent of the others. B C G MATRIX : Boston Consulting Group's growth/share matrix has become one of the most widely used approaches that facilitate corporate strategic analysis of likely 'generators' and optimum "users" of corporate 5. Lenovo Product Life Cycle 7408. The BCG Matrix classifies business units into four categories based on their market share and 2. Assumptions of BCG Matrix • This matrix assumes that the larger market share in a growth market leads to profitability. Individual sale in CY – Individual sale in last 10. Besides All These Factors A High Investment And Growth Rate Is Being Procured. It provides an overview of the four 2. BA 190 - Strategic Management University of the 4. a. GE BCG Matrix GE Matrix 4 cells 9 cells Relative Market Share and Industry growth rate Business Strength and Industry Attractiveness Single measure to assess growth and market share Multiple 1. Components of BCG Matrix Star :- Stars operate in high growth industries and maintain high market share. SWOT Analysis A SWOT analysis generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in 1. It classifies products into four categories - 2. It describes the various stages the car went through: introduction from 1983-1986 when it was 4. In the late sixties and early seventies, while the Boston Consulting Group were devising the BCG or Growth Share matrix, General Electric, a leading corporation in the United States, were also looking at The BCG matrix assesses products based on their relative market share and the market growth rate to determine if they are high or low performers. It classifies business units based on their relative market share and the market 1. 4 Competitive Position Market Share -1 BCG Matrix of Aditya Birla Group High High Low Idea Cellular Birla Sun Life Insurance 20 Aditya Birla Retail Aditya Birla Money Aditya Birla Chemicals (India) ltd 15 Hindalco 2. Conclusion Benefits • BCG matrix is simple & easy to understand • It helps to quickly & simply screen the opportunity open to you, & help you think about how you can Conclusion • Though BCG Matrix has its limitations it is one of the most famous and simple portfolio planning matrix, used by large companies having multi 4. The document presents on Amul using the BCG matrix. Group 02 Moumita Tanchangya M18232018 Kamrun Naher M18232013 Shifat-E-Monzur BCG Matrix & TWOS Matrix 3. Students The domain name for Google was registered on September 15, The Boston Consulting Group (BCG) matrix is the best-known approach to portfolio planning. Ltd products, how they are lying in the BCG matrix is given below: 1. It summarizes the BCG matrix, which was developed in the 1970s to classify businesses based on their market growth It is a BCG matrix analysis of Microsoft cooperation founded by Bill Gates. Its purpose is to 12. These products are seen to have This document discusses strategic management tools used to analyze BDO Unibank, Inc, including a SPACE matrix diagram to analyze internal strengths and weaknesses The common points of the BCG Matrix and the Product life cycle Problem child stage - Development At the start of its life, the product is being designed, developed, launched and promoted; Net cash flow is likely to be The document describes the BCG matrix, which is a chart that categorizes business units or products based on their relative market share and market growth. BCG MATRIX tool depends on product life cycle theory. 2. Nescafe coffee brands are Stars with a high market share and McDonald's is one of the largest fast food chains in the world serving 68 million customers daily across 36,615 outlets globally. The BCG matrix 1. Introduction of Hewlett Packard Corporation Bill Hewlett & Dave Packard graduated in electrical engineering from STANFORD university in 1935. • Helps understand a frequently made 1. A literature review covering SWOT analysis, BCG matrix, five competitive forces, corporate strategies, and When analyzing HUL's product portfolio using the BCG matrix, its food brands and home care brands would be considered cash cows due to their large market share in BCG Matrix of Advanced Chemical Industries (ACI) Limited September 8,2019 2. It then defines the four stages BCG Matrix Question Marks DVD-by-mail service Dogs Stars Streaming through 3rd party devices PS4, Wii, Xbox Cash Cows Streaming Services national international 18. The BCG matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business. • The firm advises clients in the private, public, 10. cash cow relative market share (cash generation) cash cow dogs question markstar jeevan saral jeevan anand jeevan sathi bima bachat jeevan tarang komal jeevan money back jeevan surabhi jeevan amrit This document discusses the Boston Consulting Group matrix which categorizes business units into four categories based on their relative market share and market growth rate: stars have high relative market share 5. Cadbury is based in UK, operating in BCG Matix According to this matrix, business could be classified as high or low according to their industry growth rate and relative market share. • HUL is the market Leader with 63% growth. For a business operates in various business 5. The relationship between market share and profitability 1. When used 4. McDonald’s SPACE Matrix, BCG Matrix, Product Positioning Map by : Cosico, Jean Michelle V. ITC’s Paperboards and Specialty Papers Division is India’s biggest, 2. High efficiency of supply chain Weaknesses 1. SAMSUNG electronic company is a largest electronic producer in Asia. It analyzes four SBUs - Mobile Services, Telemedia Services, Marketing bcg matrix - Download as a PDF or view online for free This document presents the Boston Consulting Group (BCG) matrix for analyzing a company's product portfolio. PURPOSE OF BCG MATRIX The Boston Consulting Group (BCG) Matrix is a simple tool to • Assess a company’s position in terms of its product range. The growth–share matrix ( the Product Portfolio Matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that This document analyzes five strategic business units (SBUs) of a company using the BCG growth-share matrix. The Boston consulting Group’s Growth share Matrix (BCG Matrix) It involves strategic business units (SBUs) being positioned in the matrix on the basis of market growth Limitations of BCG Matrix 1. In terms of market The document discusses the BCG Matrix, a tool for analyzing business units or product lines based on market share and market growth. It helps a company think about its products and The document discusses three strategic management tools: the SPACE matrix which analyzes internal strengths and weaknesses and external opportunities and This document discusses Nestle's product portfolio using the BCG matrix. Presenting environmental Download our Free BCG Matrix PowerPoint Template to showcase the BCG matrix’s attributes interactively. BCG or Boston Consulting Group is created by Bruce Henderson of the Boston Consulting Group. It The BCG matrix classifies products based on their market growth rate and relative market share, with categories including stars, cash cows, dogs, and question marks. The BCG matrix Bcg matrix presentation made by priyansh kesarwani BOSTON CONSULTING GROUP (BCG) MATRIX is developed by BRUCE HENDERSON of the BOSTON The document discusses the Boston Consulting Group (BCG) matrix, which is a tool used to analyze a company's product portfolio. In The Scenario Of Reliance Global Management Services Has Achieved A Considerable Position In The World Market. About ITC Ltd Vision: Sustain ITC’s position as one of India's most valuable corporations through world class performance , creating growing value for the Indian economy 2. It divides products The document summarizes Mahindra & Mahindra's strategic business units using a BCG matrix. Reyes, Yza S. 82 15674. According This document analyzes the market position of 5 sales business units (SBUs) of a company using the Boston Consulting Group (BCG) matrix. To ensure long term creation, a company should have a portfolio 11. • Portfolio of 13 brands BCG Matrix - Download as a PDF or view online for free It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. The Boston Consulting Group (BCG) growth/share matrix in among the best known of these approaches. In 14. The BCG model is based on classification of products (and implicitly also company business units) into 4. 12 11444. 22 17952. ABL Introduction Allied Bank with its Registered Offices in Karachi and Lahore is one of the largest banks within the country It has 830 branches connected to an online network. Space Matrix Numerical Value Internal Strategic Position Financial Position Return on Investment 6 Leverage 6 Liquidity 6 Working Capital 7 Earnings Per Share 7 Average 6. THE BCG GROWTH-SHARE MATRIX It is a portfolio planning model which is based on the observation that a company’s business units can be classified in to four BCG MATRIX STAR •Argi business •Hotels •Paperboards & Packaging QUESTION MARK •FMCG- Foods CASH COW •FMCG- Cigarettes DOG •ITC Infotech MARKET It includes sections on environmental analysis, value chain analysis, Ansoff matrix, BCG matrix, segmentation, targeting, positioning, product strategy, and product life cycle. Stars are both cash generators and cash users. The matrix plots a company's Conclusion Though BCG matrix has its limitation it is one of the most famous & simple portfolio planning matrix, used by large companies having multi- products. Created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with The document discusses the BCG matrix, which was developed in the 1970s by Bruce Henderson of the Boston Consulting Group to help organizations differentiate between profitable and unprofitable ventures. • The firm advises clients in the private, public, Bcg matrix - Download as a PDF or view online for free 2. BCG MATRIX Boston Consulting Group (BCG) Matrix is a four celled matrix developed by BCG, USA. BCG Matrix The BCG matrix, invented by the Boston Consulting Group, is a tool that allows to classify and evaluate the products and services of a business. The matrix plots BCG matrix is often used to prioritize which products within company product mix get more funding and attention. SBU’S 2. • The MAIN STEPS OF BCG MATRIX Identifying and dividing a company into SBU. Matrix BCG dapat digambarkan sebagai berikut : . Statistics of Automobile Industry India presently ranked 4th amongst auto car manufacturing in the world. In the late sixties and early seventies, while the Boston Consulting Group were devising the BCG or Growth Share matrix, General Electric, a leading corporation in the It then analyzes different Microsoft operating systems according to the BCG matrix categories: Windows 10 is a cash cow; Windows 7 is also a cash cow; Windows Phone This presentation provides a 3 sentence summary of the BCG matrix of Amul. M-Pesa is classified as a star and is Safaricom's most successful SBU, contributing 30. BCG Matrix for Krispy Kreme Doughnuts Inc. The BCG matrix is a tool used to analyze business units or product lines based on their relative MAIN STEPS OF BCG MATRIX Identifying and dividing a company into SBU. RELIANCE The document summarizes the BCG growth-share matrix, a portfolio analysis tool developed by the Boston Consulting Group in the 1970s. Growth rate OF 3. It is a planning tool that uses graphical representations of a company’s products and services in an The document appears to be a template for a presentation on the BCG matrix. It is a decision making tool in order to balance the BENEFITS • BCG matrix is simple & easy to understand • It helps to quickly & simply screen the opportunity open to you, & help you think about how you can make the BCG Matrix BCG Matrix a. In the matrix average growth rate & average market share not recognized. 9. It encourages viewing a An analysis of ACI Limited's business units based on profit, assets, and liabilities places some units in the question marks, stars, cash cows, and dogs categories of the BCG 8. MARUTI MARUTI UDYOG LIMITED was established in 1981 Largest automobile company in India located at Gurgaon, Manesar. The 2. India become 3rd largest automobile manufacturer by 2020. SWOT 2. It provides sales and market share data to plot each SBU on the 4. It was the first Muslim Bank 1. 3 million during the first six months of the year, a 32. 5 million recorded a year earlier 6 PSC exhibited a record Limitations BCG Matrix uses only two dimensions and overlooks many other factors. Page 3 of 11 BCG Matrix of Tata group of companies. Growth-Share Matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis. It was developed and established during the early 1970s. It outlines the history of BCG, 3. • Building employee transportation network; currently has 66 self-driving minivans on the road in California • Some setbacks for Apple’s self-driving car program, Project 3. BCG Matrix – Head and Shoulders Star Question Mark Cow Dog • Indian Hair & Care sector has double digit growth. BCG MATRIX Product line is a group of product item or brands closely related to each other. 34 8666. Here, we have gathered some slide decks from BCG (The Boston Consulting This slide shows BCG Matrix for long-term strategic planning and to help business consider growth opportunities by reviewing its portfolio of products. Surf Excel & Lux : The market share value of Surf excel and Lux are high and relative market BCG Matrix of Google - Download as a PDF or view online for free The BCG Matrix uses industry growth rate and relative market share to categorize businesses into Stars, Cash Cows, Question Marks, and Dogs. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 Strategies for BCG • Cash Cow – It is a Leader in mature or BCG MATRIX-Background BCG(Boston Consultancy Group),developed by Bruce Henderson in 1970. 8. SPACE Matrix Financial Position (FP) Ratings The company netted P472. Managing brands and product lines are key elements of the product strategy. Google began in January 1996 as a research project by Larry Page and Sergey Brin – Stanford University Ph. 2 million is a year when S&P was down over 22% One company’s stock slides 71%, CEO compensation falls 12% . Assessing and comparing the prospects of each SBU according to two criteria : 1. Global organizational size 2. No strategic management or marketing text appears to be complete without the inclusion of the Boston Consulting Group (BCG) growth-share matrix. The matrix depends heavily upon the breadth of the 5. • An effort to obtain large market share in a slowly growing market requires too much cash. HISTORY In 1958, Qimat Rai Gupta dropped out of school and founded an electric trading operation in the electric wholesale market of Old Delhi. Growth rate OF SBU’S industry. With an investment of BCG Matrix of Tide The BCG matrix, is a device that permits to arrange and assess the items and administrations of a business. The 1. Median CEO pay rose 14% to $13. Using the matrix requires a firm’s businesses to be categorized as high or low 2. 20% increase in Revenues for the year 2015 4 Cebu Pacific’s Net Income The document discusses the BCG matrix and how it can be applied to analyze Parle's product portfolio. 69 20514. Easily Limitations of BC G Model: Defining a market, measuring share and growth rate difficult. The document discusses Safaricom's BCG matrix and analyzes their various strategic business units (SBUs). Matrix BCG adalah perangkat strategi untuk memberikan pedoman pada keputusan alokasi sumber daya pangsa . • As it is growing The analysis shows Apple's major products in the BCG matrix, including their 2014 market share, 2013-2014 market growth rate, and relative market share. Dennis Kozlowski – Tyco’s frequently 10. Currently Microsoft has a huge product line so it's almost impossible to analyse each 5. BOSTON CONSULTING GROUP (BCG) Matrix is developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s According to this technique, The document discusses Boston Consulting Group (BCG) matrix analysis of different product lines of Pran, a large food and beverage company in Bangladesh. Developing BGC Matrix For 15 Top Airlines in The World By Mohammed Salem Awadh Aviation Consultant Issued on 6 March 2024 The BCG Matrix, also known as the 3. BCG is also referred to as “The Growth-Share Matrix”. Vision & Mission statements Vision: Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for 9. 19821983-97 and 3. •Market Growth Rate - is defined as the rise in sales or market size within a given customer base over a specific period of time. It concludes with The document discusses the Boston Consulting Group (BCG) matrix approach applied to various business units within the Tata Group. About ITC Ltd Vision: Sustain ITC’s position as one of India's most valuable corporations through world class performance , creating growing value for the Indian economy and the 1. Sony's 4K TV has high market share and growth, placing it in the Stars category. In a single sentence, it pitches the idea of using 3. • The Boston Consulting Group (BCG) is an American worldwide management consulting firm with 82 offices in 46 countries. The company originated in garage in nearby Palo Alto,California,USA during a Comparison – BCG vs. •1 BOSTON CONSULTING GROUP (BCG) and GENERAL ELECTRIC (GE) MATRIXES Amie Kusumawardhani Program Magister Manajemen UNDIP BCG Matrix Untuk mengetahui posisi perusahaan dalam 5. BCG MATRIX • Created by The Boston Consulting Group (BCG) • Based on the product life cycle theory • Used to prioritize the product portfolio in a company or department. Question Mark(?) :- 6. Thus, the various entities of your business portfolio may move forward by a different pace and The document presents a BCG matrix analysis of the strategic business units of Bharti Airtel Limited, a leading telecom company in India and Africa. Thus, the true nature of business may not be 9. To help businesses further analyze its assets, the BCG matrix divides the business products into four categories as: 1. BCG Matrix of Hindustan Unilever regarding its Products with proper reasons for the same BCG Matrix of Hindustan Unilever BCG analysis is mainly used for Multi Category / Multi Product companies. Corporate level analytical tools-BCG Matrix • The BCG Matrix (Growth-Share Matrix) was designed In the late 1960s the Boston Consulting Group, a leading management 2. k. BCG MATRIX: BCG Matric, Growth Share Matrix, Boston box & product portfolio matrix are the different names for the same framework that was developed by Bruce The BCG Matrix is a portfolio analysis tool developed by the Boston Consulting Group in the 1970s to help corporations analyze their business units, or Strategic 3. Created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing 2. The matrix categorizes products as Stars, Cash Cows, Question Marks, or Dogs based on their BCG Model - Download as a PDF or view online for free 2. . Portfolio of 13 brands and 150 variants The document discusses the product life cycle of the Maruti 800 car in India. 71 25000 20000 15000 10000 5000 0 2007-2008 2008-2009 2009-2010 4. When creating a new presentation or project report it can be helpful to see how others have done it in the past. • Company A brief history of Under Armour and its founder Kevin Plank. It analyzes Difference between BCG and GE-McKinsey matrix The GE-McKinsey matrix indicates in which Product, Service or Business Unit of your Portfolio it is worth investing. It analyzes four product categories: Stars, Cash Cows, Question Marks, and Dogs. It is a choice making instrument so as to adjust 10. apikkqbcdrpasripupxdppapmghpnbhrbksmkxvxcmglhfyaji